Distributor and dealer management

Distributor and dealer management software

See every order, scheme and rupee that moves through your channel, from company to distributor to retailer. Your sales team books orders on the app, distributors bill in the system, and incentives calculate themselves.

3D illustration of a delivery truck travelling from a warehouse to a retail shop
Users
Company, super stockists, distributors, retailers, sales team
Sales
Primary and secondary orders
Schemes
Discounts, free goods, slab and target schemes
Field app
Beat plans, order booking, GPS check-in, attendance
Tax
GST invoices and credit notes
Who it’s for

For brands that sell through distributors and dealers

FMCG and food

Track secondary sales and scheme spend across thousands of retailers.

Agri inputs

Seeds, fertilisers and crop protection, with seasonal schemes and dealer credit.

Pharma and healthcare

Stockist and chemist ordering, batch and expiry visibility, and claims.

Building materials and electricals

Paints, pipes, wires and fittings sold through dealers and sub-dealers.

Features

One system for your whole channel

Distributor onboarding

Digital onboarding with GST, PAN, bank details, agreement, credit limit and territory.

Primary and secondary orders

Distributors order from you and retailers order from distributors, all tracked in one place.

Schemes and discounts

Slab discounts, free goods, combo offers and target schemes, with eligibility checked automatically.

Targets and incentives

Monthly or quarterly targets for distributors and sales staff, with incentive calculation and statements.

Claims and settlement

Distributors raise scheme and damage claims with proof; your team approves and settles them against credit notes.

Distributor stock

Stock at each distributor, ageing and reorder alerts, so fast-moving items don’t run out.

Salesman app

Beat plans, retailer visits with GPS check-in, order booking, collections and attendance.

Credit and collections

Credit limits, outstanding ageing, payment reminders and collection entries.

Dashboards

Sales by region, product, distributor and salesperson, with Excel export.

Your channel

Primary and secondary sales in one view

Most companies see primary sales in their ERP and lose sight of stock once it reaches the distributor. The DMS records sales at the distributor and retailer level, so schemes, targets and incentives are based on what actually sold in the market.

Sets prices and schemesCompanyPlans targets, approves claims
Bills in the DMSDistributorSuper stockists fit in here where you have them
Orders on the appRetailerOr through your salesperson on the beat
Buys off the shelfConsumerTracked through loyalty or retailer data

Connects to your ERP or accounting software through file import and export, or APIs.

Product

The company dashboard and the salesman app

Track secondary sales, schemes and stock by distributor on the web. Sales staff book orders on the beat, even without a network.

Screens show sample data.

Distributor dashboard showing secondary sales, scheme progress and distributor stock status
Salesman app booking an order for a retailer with a scheme applied
How we work

Rolling out to your distributors

  1. Map your channel

    We map your hierarchy, territories, price lists and current schemes.

  2. Configure

    Products, schemes, targets and approval rules are set up for your business.

  3. Pilot one region

    Start with a few distributors, fix gaps, and measure adoption before scaling.

  4. Roll out and train

    Distributor and sales team training in Hindi and English, followed by support.

Questions

Common questions

What is a distributor management system?
Software that records orders, stock, schemes and payments between a company and its distributors, and between distributors and retailers. It gives the company a view of secondary sales, which an ERP alone usually doesn’t.
Will our distributors actually use it?
They use it when it saves them work: faster billing, scheme claims without paperwork and clear incentive statements. We also train their staff on site or over video.
Can it work with our ERP or accounting software?
Yes. Product masters, orders and invoices move between the DMS and your ERP or accounting software through file imports or APIs.
Does the salesman app work without internet?
We build offline order booking that syncs when the network returns, which matters on rural beats.
Free demo

See it run on a plan like yours

Share your plan or channel structure. We’ll set up the demo around it and walk you through the admin panel, the partner app and a sample payout.

Sales +91 93100 77762 · sales@hautitsolutions.com

3D illustration of a calendar next to a phone showing a demo booking confirmation
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